Why the Restaurant Firm Behind Fatburger and Johnny Rockets Is Accepting Bitcoins

Franchise owners of bistro companies Johnny Rockets, Fatburger, Round Table Pizza, Great American Cookies, and other FAT Brands entities is now pay owner royalty payments in Cryptocurrency. &nbsp,

The publicly traded FAT Brands ( Nasdaq: FAT ), which boasts 18 different franchise concepts and more than 2, 300 locations worldwide, said the move “underscores its commitment to financial and technological innovation” .&nbsp,

” Over the years, Bitcoin has transformed into a major property and, as a business, we see tremendous benefit in expanding our types of obligations for our franchisees”, said FAT Brands COO Thayer Wiederhorn in a statement. He said that foreign owners in specific, which operate over 20 % of its restaurants, does especially benefit from the change.

” We look forward to utilizing Bitcoins as an effective tool for streamlining and simplifying the repayment process”, Wiederhorn added.

Franchisees, or those that own one of FAT Brands ‘ quick-service, casual dining locations, can give company and growth fees, as well as their royalty payments by sending Bitcoin to a” bitcoin wallet business bill”, a FAT Brands representative told At that point, FAT Brands you determine whether or not it wishes to sell the Cryptocurrency for USD, or keep it. &nbsp,

As for adding different payment options like Ethereum or Solana, it was “possibly” occur “in the potential”, a representative for FAT Brands told ,” but we’re starting with Bitcoin”.

What about paying for a Fatburger or milkshake from Johnny Rockets with Bitcoin? &nbsp,

” Potentially, but not today”, they replied.

The overlap of cryptocurrency and restaurants has grown in recent years. In 2024, on-chain dining rewards platform Blackbird helped bring crypto payments to some of New York’s most acclaimed restaurants. Plus, fast food chains McDonald’s, Taco Bell, and Pizza Hut have all run collaborations in Web3.

Furthermore, there’s a growing trend of publicly traded companies embracing Bitcoin as a treasury reserve asset, popularized by Strategy ( formerly MicroStrategy ) and its outspoken chairman Michael Saylor. His firm now holds some$ 44 billion worth of Bitcoin, and the firm’s model has inspired dozens of followers.