Trader Crypto Payments Spike 8 % Following Bitcoin’s$ 100, 000 Milestone: NOWPayments

Non-custodial crypto payment gateway NOWPayments reported increased deployment as companies increasingly turn to crypto pay solutions to meet customer demand as Bitcoin soared to a&nbsp, fresh all-time great over$ 100, 000 in December.

According to NOWPayments Marketing Manager Alex Yarovinski, who has been monitoring the adoption of cryptocurrency payments during previous Bitcoin price milestones, the overall adoption rate increased by 8 % in just one week. This increase was measured by comparing data from the week before and after the U.S. election results.

Yarovinski added that the current market conditions” showing even more promising trends, with growing interest in cryptocurrency payments, although at a different rate than previous cycles.”

The growing demand for secure, accessible integration tools for businesses has been a topic that NOWPayments has been working on since its founding.

Founded in 2019 by the team behind cryptocurrency exchange service ChangeNOW, NOWPayments is a non-custodial crypto payment gateway, meaning that it doesn’t hold or store user funds. The platform currently supports more than 300 cryptocurrencies, providing merchants with a secure way to accept digital asset payments. The company’s goal is to create an intuitive and embeddable crypto payment gateway for existing websites. We think everyone should be able to accept crypto payments or crypto donations for their e-commerce websites, organizations, or any other business, Yarovinski said.

The volatility of cryptocurrencies and its potential impact on revenue are the most frequently raised by businesses considering adopting crypto payments, he continued, noting that NOWPayments ‘ auto-conversion feature makes it easier to convert received crypto into stablecoins or fiat, reducing risk of price fluctuations. ” This way, businesses can enjoy the benefits of crypto payments—like lower fees, faster transactions, and global reach—without worrying about volatility”, Yarovinski said.

Keeping it simple

With a straightforward implementation and affordable pricing, transaction fees start at only 0.5 %, NOWPayments aims to simplify accepting crypto payments. Merchants can start accepting crypto payments by simply copying and implementing a small amount of HTML code, and all transactions are securely linked to their NOWPayments account. API keys used for a certain purpose also help with the proper management and tracking of incoming payments.

The platform’s integration tools are also simplified in terms of technical simplicity. Businesses “always worry about the complexity of integrating crypto payments,” Yarovinski said, noting that the platform addresses this with user-friendly APIs, plugins, and tools that offer seamless integrations with platforms like Shopify and WooCommerce.

Additionally, NOWPayments has identified several industries with the best prospects for adoption right now. ” We’re seeing particularly strong interest from casinos, gambling operations, e-commerce, software-as-a-service providers, and web services sectors”, Yarovinski noted. These sectors in particular gain from the elimination of traditional payment processing costs and the borderless nature of cryptocurrency transactions.

Diverse payment solutions

NOWPayments provides specialized tools for various use cases, including widgets for donations and fundraisers, as well as an automatic exchange feature powered by ChangeNOW that enables merchants to convert incoming payments into their preferred cryptocurrency immediately. Businesses that operate in various jurisdictions have found this feature to be particularly useful. ” Businesses adopting NOWPayments are able to grow faster than their competitors, reinvest funds more efficiently, and expand to international markets seamlessly”, Yarovinski said.

Real-world impact and security

NOWPayments has observed” significant benefits” for businesses implementing their solution, he added. These businesses have lowered their tax costs and shortened the length of transactions because of the inherent efficiency of cryptocurrencies, according to” thanks” for integrating our crypto payment solution.

With a well-established infrastructure, proven solutions, and natural innovations that will enable our clients to feel like they are working with professionals, NOWPayments stressed its readiness for continued market growth in the year 2025.