Money can’t buy enjoy, but it might get customers.
Perplexity AI placed a million-dollar Super Bowl lottery wager on that thought, revealing a possible life-changing task for those who use the AI research motor during the event.
The battle,  , scheduled , for the February 9 Kansas City-Philadelphia activity, is a multi-pronged customer acquisition plan. Individuals can receive up to 26 submissions through a combination of downloading, referrals, and real game use during the activity.
Perplexity has recently been on a roll following a significant expansion for the San Francisco-based business.
According to the latest AI App Report from Business of Apps, Perplexity’s customer base soared by 50 % in only three weeks, increasing from 10 million to 15 million monthly active users by January 2025.
For their superior users, they just received a self-hosted version of the contentious DeepSeek R1 reasoning model, giving them the opportunity to get a Chinese model made in America.
CEO Aravind Srinivas paid close attention to the fact that all this elegant AI running took place solely on US and European machines, a not-so-subtle smile to concerns about DeepSeek files being transported through Chinese data centers.
Without censorship or warnings not to visit China, then every Perplexity Pro user receives 500 regular DeepSeek R1 queries.
Free users find 5 regular queries. https ://t.co/wh51MLvmJO
— Aravind Srinivas ( @AravSrinivas ) January 30, 2025
The company also launched an Artificial shopping helper for its Pro people in the U. S. and, in a move that raised brow across Silicon Valley, submitted a consolidation plan to TikTok’s U. S. activities.
Considering it can buy TikTok, a$ 1 million prize doesn’t seem like a crazy marketing move.
The competition laws are easy. Individuals must be U.S. people who are 18 years or older, and have access needs that include asking a lot of questions to the AI during the sport.
All of that is met with entry into a drawing an afternoon after the final bell.
Perplexity created a web site with a QR code that users can scan to access and participate in.
There are undoubtedly many Super Bowl ads that use the special systems from Big Tech, despite the fact that no other AI businesses are running sweepstakes that we are aware of.
According to Polymarket information, bookmakers have now accurately predicted that Google would be included in their list.
” We’re running 50 advertisement profiling 50 smaller companies using AI to get more done—one from every state”. last month, the tech giant made an announcement.
Another AI companies are also on punters ‘ radars, with OpenAI being the favored, with a 58 % opportunity of airing a business.
DeepSeek has only 1 % of the chance of winning the Super Bowl, for those who enjoy longer shots. Sometimes it’ll shock the pack still again.
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