Sony has publicly launched its Ethereum Layer 2 system, Soneium, following a testing time that lasted four times and drew in around 14 million customers, the company announced Monday.

The platform, which Sony Block Solutions Labs ( Sony BSL ) has developed, aims to simplify blockchain interactions for creators and their audiences using tools like NFT-based fan engagement systems and an incubator program called Soneium Spark, an incubator.

Its testnet period began in August last year and processed some 47 million purchases, according to statistics from Blockscout.

” Soneium is for everyone”, Sony BSL Director Sota Watanabe told in an interview. The strategy, Watanabe says, is to “onboard regular people” and have them use the software without actually “knowing Web3”.

Watanabe speaks to the concept of network abstraction—where bitcoin it functions unrecognized and without people intervention—as key to increasing crypto person implementation.

Watanabe said,” I think creativity transcends a lot of the boundaries,” referring to how the system is introducing creators to an on-chain business.

There is a needed to “make an entertainment level” on top of Web3 as the “finance layer”, Watanabe argues, claiming pleasure has the power to connect people.

Soneium, a task shared with reads, uses Ethereum layer-2 systems from the Optimism Foundation and the OP Stack and Superchain infrastructure to create what it calls a “blockchain that evokes feelings and helps creativity.”

The development of the platform suggests a change in how well-known leisure companies view Web3.

Sony BSL claims to be building infrastructure to support broader inventor economies and is ready to use the Soneium system for movies, music, and activities across its companies rather than focusing only on NFTs or digital collectibles.

The Soneium Spark hatching system demonstrated this view, selecting 32 programs from over 1, 700 candidates. &nbsp,

While not all jobs will debut quickly, the collection process revealed solid designer interest in creating on entertainment-focused blockchains.

Sony BSL intends to look at innovative ways to safeguard publisher rights and mechanisms for an equal value distribution between creators and fans in the future. The organization aims to tunnel Web2 and Web3 through user-centric style and real-world software.

Sony BSL was established as a cooperative venture between Sony Group Corporation and Startale Group Pte. Ltd., established in Singapore in 2023. Sony Network Communications Labs Pte., the company’s original name. In August 2024, Sony Block Solutions Labs was renamed Ltd.

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