It was nice to see a new activity racking thousands of players on the communication platform as 2025 approached as the tap-to-earn craze for Telegram came to an end next year, which was ice-cold.

Zoo has drawn in over 16 million players in a matter of weeks, based on Telegram’s personal application data, and it delivers a super-streamlined lyric on Microsoft’s traditional Zoo Tycoon franchise—albeit with a crypto bend in the form of an impending key resupply.

Will this be the game that will bring down the Telegram games market? I’m not still convinced, but here’s why I’ve been plugging away at Zoo for months.

Zoo on Telegram
pictures of Zoo, a Telegram activity. Image: Decrypt

Zoo jobs you with … properly, building your aquarium. You’re given an empty chart with numerous terrain types and no animals, but touch an empty area and you can purchase an animal enclosure to start attracting visitors to your american park.

Doing so will make in-game Zoo currencies, which the designers say will convert 1: 1 to on-chain ZOO currencies in the resupply.

And then it’s rinse and repeat.

Zoo is a dead-simple resource management game where you can earn a small amount of Animal Feed ( in-game currency ) daily by logging in and completing simple tasks —like the riddle and rebus puzzles or animal-themed personal quizzes—and then spend it to buy new enclosures, upgrade them for greater earnings, and feed your furry friends.

It’s repeated, no fear, and the need to log in every couple of hours to feed your pets to stay the resupply earnings going may be frustrating. Also, the developers have been pushing expensive new animals that you’d probably have to spend real crypto ( Toncoin or TON ) or Telegram’s Stars currency to purchase, which will surely skew the airdrop allocations.

On the other hand, I’m positive that Zoo will beef up its overly simple game or at least get even with its craze of blockchain memes and weirdness. I’d like to see more of Doge and Pepe as zoo animals in future changes, and it’s a fun way to do that.

Is there a cause for such enthusiasm, but?

Any improvement made after January 31 will not be considered for the airstrike, according to Zoo’s statement that it will stop its mine phase on January 31. That’s a quick pattern, even for a blockchain game, with Zoo simply simply having launched in December.

On the other hand, it might just be this: a light engagement game that will pay off with a few weeks of airdropping ZOO tokens and then rewrite its wheels in an effort to keep players interested while the sign price falls.

Telegram match tokens haven’t paid off especially well for people in recent months, but who knows? Perhaps Zoo has found the winning method. Probably not.

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