Little more than a year ago, Coinbase’s perspective was a terrible one. The company’s stock was on living help, the long-suffering crypto industry looked like it might not return, and the U. S. state appeared intention on running the exchange—and all those like it—out of business.  ,
How things can change. On Friday, Coinbase announced that the SEC is set to dismiss its yearslong lawsuit against the company—pending commissioner approval—capping off an extraordinary social, economic, and presently legal comeback for America’s top domestic crypto exchange.
Some may have had as much of a direct impact as Coinbase’s violent and unheard campaign to impact American politics, despite the numerous factors responsible for that spectacular resurgence.
At occasions, the strategy—which included shelling out hundreds upon tens of millions of dollars on promotion efforts and political donations—seemed like a difficult bargain. It has since been proven to be one of the most profitable tactics in commercial America’s modern history.
Some quick back-of-the-napkin math: Over the course of the 2024 election, Coinbase spent over$ 70 million on contributions to Fairshake, the pro-crypto super PAC. Ethereum was a major supporter of Fairshake’s historical and incredibly successful$ 300 million fundraising campaign to alter lawmakers ‘ views of the business, along with Ripple and Andreessen Horowitz.  ,
Coinbase even contributed und raised millions to Have With Crypto, a nonprofit that aims to promote the popularity of digital goods among swing state citizens.
In 2024, Coinbase funded a number of extravagant Stand With Crypto music that included free foods, drink, and A-list performers like The Black Keys. The band claimed that despite their indifference about bitcoin, they couldn’t afford to decline the gig because of the fiscal impact of a previous tour cancellation.
Put in more social expenses like the$ 1 million Coinbase spent to support President Donald Trump’s opening, and you are far away from the sum of the money the change has made since entering the political battle.
Immediately following Trump’s reelection—which, in tandem with bipartisan acquiescence to the crypto lobby, has ushered in a sea change for the digital assets industry’s outlook—Coinbase stock surged some 74 %. The exchange saw its transaction revenue explode by about 270 % in the last fiscal quarter of 2024, on the heels of the crypto market’s parallel resurgence.
Though post-November euphoria has worn off a bit, Coinbase is, today, worth$ 17.57 billion more than it was on election eve.
If one takes into account Coinbase’s position at the start of its political spending spree, that figure increases even more. Since late 2023, when the exchange first began cutting multi-million dollar checks to super PACs like Fairshake, its market capitalization has skyrocketed by over$ 47.3 billion.
For argument’s sake, even if Coinbase privately spent double what it has publicly disclosed on policy initiatives—say,$ 150 million —that conversion would still represent a return on investment in excess of 31, 000 %.
If you were a crypto degen, you would unquestionably be betting pennies on meme coins, which would unquestionably be one of the best trades ever made. Now multiply it by the millions, and place it in the context of corporate America.  ,
There is simply no modern comparison —save, perhaps, for one other company: Ripple.
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