Retro game editor Atari is releasing 500 limited-edition real piece packs through DYLI, a fresh blockchain-powered collectibles market built atop Abstract Chain, a soon-to-launch Ethereum layer-2 weighting system.
The lose marks the classic gaming pioneer’s latest stage into Web3 business.
According to the organization, each group will come with one of seven brand-new Atari areas or two 1980s-inspired designs, the organization announced on X.
The boxes retail for$ 15 each, with some packs featuring unique items like stickers and gift cards, and one with Atari leader Nolan Bushnell’s signature.
The launch builds on Atari’s expanding blockchain-related initiatives, which have seen the company examine different Web3 projects since at least 2018 in a bid to overhaul its product for a 21st-century market.
Partner drops won’t just be about dropping great products or providing creators with the best tools in the industry, according to Alex Needelman, chairman of DYLI, on X. ” They’re about onboarding the next million people”.
The patch collection will be available the following week, with curious enthusiasts encouraged to sign up before the release.
Why bitcoin?
DYLI ( Do You Like It? ) aims to use its natural goods drop characteristic to increase the number of users for its Abstract Chain-powered marketplace. The innovative platform claims to employ blockchain” to guarantee authenticity”, helping enthusiasts connect with creators.
In a separate article to X in December, Needelman stated that “every solution dropped on DYLI is a marketable transferable non-fungible token” and that people can use the platform’s extra industry, which enables them to cash in on both physical and digital goods.
To promote that operation, DLYI accounts include an built-in budget for transactions, according to a company website.
The DYLI bag is a Privy-owned directly managed account for bitcoin users. Although it only allows in-app ERC-1155 and USDC tokens, it can be used with additional wallet managers on the platform.  ,
All purchases are gas-free, with DYLI covering costs through Abstract’s local paymasters, the firm claims.
Atari and Web3
The game company’s accept of Web3 has seen an unexpected hero emerge from its past, as Atari, the founding force behind home video gaming, continues to position itself at the intersection of nostalgia and innovation.
When Atari was founded in 1972 by Nolan Bushnell, there was no such thing as a video game. The term “video game” appeared in a article after more than a year of usage.
Decades later, Atari continues to pioneer. Atari X, the company’s crypto initiative, launched in 2022. With it, the business consolidated its NFT and crypto ventures under one name.  ,
That move would’ve seemed improbable during the company’s arcade heyday.
However, the transformation has had its challenges, as evidenced by the stumbles of its initial ATRI token and the regulatory issues that have made its conception difficult to ignore.
Despite these difficulties, Atari kept working on its crypto partnerships, working with eminent players like Coinbase and The Sandbox to bring back classic titles like Asteroids and Breakout through Base’s Onchain Arcade initiative last year.
Atari has embraced Web3 with the same pioneering spirit that predominated in Silicon Valley, unlike other traditional gaming companies have done so with caution.
In a previous interview with , Tyler Drewitz, a director at Atari, stated in a previous interview that Web3 is a clear way to push the boundaries and what we believe will be a fundamental component of the future of all technology, not just gaming.
” We’re legacy, we’re pop culture, we have a really good onboarding ramp”, Drewitz said.
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