Ethereum NFT Brand Doodles Reveals Solana Token Amid Pivot Gone From &#039, Extractive&#039, Corporate Offers

Under the Trump Administration, industry officials are using hard, aggressive growth strategies that were previously inconceivable months back as crypto industry surge and once-existential regulatory issues are vanishing hour by hour.

Enter Doodles, one of the struggling NFT industry’s major companies. &nbsp,

Doodles withstanded the yearslong blockchain bear industry by putting together one of the most well-known awareness campaigns in the industry, snagging collaborations with the likes of McDonald’s, Adidas, and roll music sensation Pharrell Williams.

But then, the company is changing training, replacing its experienced top executive with the NFT collection’s unique artist, disavowing convoluted business tie-ins, and launching its unique token. &nbsp,

Scott Martin, Doodles ‘ father and new CEO, told all about his great plans for the company—which involve ending its “extractive” corporate-focused practices and pushing confidently into the rising image gold market. &nbsp,

In Martin’s opinion, Doodles has struggled in recent years to both appeal to its crypto-native customers and develop as a brand suitable for all customers. The actor has come to understand how conflicting these competing objectives are, known as the “futon result.”

” We’re trying to be a base and a couch”, he said. ” And finally, it’s uneasy”.

Martin cites Doodles ‘ fall collaboration with Rubik’s Cube as a primary illustration of this ineffective technique. Using Doodles as a character on a common toys? Sure, that’s experienced promotion. But going further by selling packs of Rubik ‘s-themed digital wearables for Doodles avatars that “don’t do anything”, in his words? &nbsp,

” That’s industrial and forced”, Martin said. According to him, these actions have angered Doodles recipients and, in turn, alienated the main customer team the project needs most.

” Without group, Doodles is an empty shell”, Martin added.

The CEO claims that Doodles will maintain strong partnerships with McDonald’s and Pharrell because they still function as powerful tools for promoting the brand. But the days of forcing holders to slog through hoops to snag on-chain collectibles that does appear in a vacuum and connect the concepts of mainstream commerce and blockchain are over, which are actually enjoyed by some real people.

But, out with what Martin sees as on-chain gimmickery. In with … image coin depravity? &nbsp,

On Thursday, Doodles announced plans to launch its own Solana token, DOOD—following in the footsteps of other prominent NFT projects, including Pudgy Penguins and Azuki, which both launched speculative coins ( called” culture coins” by some ) in the wake of Donald Trump’s paradigm-shifting November reelection.

DOOD may be deployed on Solana, the latest popular chain for joke cash, with a source of 10 billion currencies. But the Doodles group also plans to deploy a future gate to Coinbase’s Ethereum layer-2 system Center, where Doodles has recently built products.

Under former President Joe Biden’s crypto-skeptical administration, such token launches would have likely curdled into legal nightmares. But in today’s brave new world, the sitting U. S. president has his own meme coin—and the water’s looking mighty fine for everyone else to jump in, too.

DOOD will “initially hit the market as a meme coin,” according to Martin. He then hedged, though, adding he’d rather not” call it a meme coin, per se”. Eventually, once U. S. securities laws are properly navigated, he said, the token will “morph into more of a utility coin” that will underpin a gamified ecosystem of Doodles-related apps. &nbsp,

What sort of utility, and what sort of apps? Martin said his team—as one example —has drawn up plans to dangle” a large, very expensive sculpture” from the ceiling of an art gallery, and let users spend DOOD tokens to slowly lower the artwork into a car crusher. &nbsp,

Such concepts epitomize what Martin sees as” the mantra for]Doodles ‘ ] new direction”: allowing the audience to finish the story.

In a nutshell, putting aside the question of whether Doodles needs to destroy fine art in order to justify its place in the world: Does the business really need to create its own speculative token to enable the destruction of fine art?

When Martin was openly questioned about why his company decided to launch a coin, he admitted that any existing crypto token could just as easily have supported an interactive Doodles ecosystem. &nbsp,

After a minute, though, he then offered a fairly blunt explanation.

” We have a fiduciary duty to bring value to our holders”, he said. And DOOD might be” a very valuable and competitive asset in this new market.”

What distinguishes the new Doodles from the previous ones? Perhaps the answer to that question can’t be found in any ideological distinction between selling metaverse boots and destroying Picasso sculptures. Maybe it’s as simple as being finally able, now, to say the quiet part out loud.