Two more publicly traded companies recently added cryptocurrency to their balance sheets.

As a number of businesses have begun emulating MicroStrategy’s crypto government design, two publicly traded companies announced significant Bitcoin purchases this month.

Thumzup Media, a social media marketing firm based in Los Angeles, announced on Tuesday in a statement that it had made its first significant investment in the coin, purchasing roughly$ 1 million in Bitcoin.

Meanwhile, KULR Technology Group, a San Diego-based firm that provides energy storage solutions for aerospace and defense companies, bought$ 21 million worth of the digital asset, bringing its Bitcoin treasury’s balance to$ 42 million, according to the firm’s announcement on Sunday. The business made its initial order less than two weeks ago.

The businesses each want to keep 90 % of their liquid assets in Bitcoin, with Thumzup also intending to start paying vendors in the coming months.

Thumzup’s stock remained largely flat at around$ 4 in the hours following its Bitcoin announcement, and its shares were trading 7 % lower in the 24-hour period ending at writing time. KULR’s stock price is$ 2.78 as of writing time, down 27 % since it said it was adding more Bitcoin to its balance sheet. &nbsp,

The businesses are the newest to take ideas from Michael Saylor-fronted MicroStrategy, which has seen the significance of its now-$ 42 billion hoard of the nation’s oldest bitcoin skyrocket in recent months as a result of additional purchases and market increases.

Cryptocurrency hit an all-time-high rate above$ 108, 000 in mid-December. And while its value has since fallen—it is trading at$ 95, 000 as of writing day, according to CoinGecko data—that decline hasn’t stopped firms from embracing the online asset.

Late last year, three publicly traded biotech companies—Acurx Pharmaceuticals, Hoth Therapeutics, and Enlivex Therapeutics —similarly announced their first-ever plans to pour up to$ 1 million each into Bitcoin, aligning them with long-time holders such as Tesla and Coinbase. The biotech companies claimed that the increased investor and politician support for the property led them to start collecting Bitcoin. &nbsp,

Currency’s champions now include the country’s largest asset manager, BlackRock—which launched its initial spot Bitcoin ETF in the U. S. last year—in contrast to President-elect Donald Trump, who ran on a pro-crypto system and made several promises towards the business. &nbsp,

Chinese investment firm Metaplanet, which is aiming to earn a 10, 000 Bitcoin war stomach, even made its single-largest Bitcoin get to time just last month. In a significant strategic change, Hong Kong-based gaming company Boyaa Interactive announced in December that it would exchange its Ethereum tokens for nearly$ 50 million in Bitcoin around the same time.